Sonia Baderia’s journey started when she was exploring the countryside of Madhya Pradesh (also known as the heart of India) where she discovered a group of local artisans weaving the most exquisite Chanderi saris. She was amazed to see such great skill and art residing in the remotest corners of our country. That day, she decided to reinvent Indian Textile legacy on a global platform. 

In 2019, LABEL Q by Sonia Baderia took birth, a chic Indian Couture brand for the contemporary global fashion forward women. Adding contemporary fair to the classic attires Label Q’s regal collection of sarees, lehengas, designer prets and much more has brought together the best of Indian opulence to create timelessly alluring looks.

Needless to say, Label Q by Sonia has spread its tinseled wings to North America this year starting with her third boutique in Toronto, Canada apart from presence in Delhi, Jabalpur and Mumbai. Through her foray into North America, Sonia Baderia intends to enchant the global consumer by showcase the stunning work of our talented Indie embroiders. She excels in using techniques such as Mesh Crochet, Zalli Work and Zardosi to create magnificent designs. 

 The Queen of Aqua collection under Label Q has rewritten wedding fairy tales for the contemporary bride. It has not only become the best seller amongst the wedding couture segment in North India but has also re-ignited the dreams of millions of Indian brides who want to wear a designer label at competitive price. Sonia Baderia has recently launched her sun kissed shimmer collection-SHEEN for the eyes of the beholder. We invite our esteemed clients to check out our latest collection here.